Last updated 11/12/2024
What are cookies?
A cookie is a small text file, typically of letters and numbers, downloaded to your computer when you access websites.
The collected information normally includes:
• Previously viewed products
• Browsing patterns
• Traffic data, location data
• Duration of cookie’s abilities and effects
• Unique user ID
When you visit a website that uses cookies for the first time, a cookie is downloaded onto your computer.
The next time you visit that website, your computer checks to see if it has a cookie that is relevant and sends the information contained in that cookie back to the website. The website then notes that you have been there before, and in some cases, tailors what pops up on screen to take account of that fact. They also might record how long you spend on each page on a site, what links you click, even your preferences for page layouts and colour schemes.
Session cookies
These cookies expire when you close your web browser (Internet Explorer, Firefox, Safari, Google Chrome). These cookies are used for various reasons, for example, remembering what you have put in your shopping basket as you browse a website. They can also be used for security to access your Internet banking or email.
Persistent cookies
These cookies are still stored on your computer after you have closed your web browser which allows your preferences on websites to be remembered. These cookies are used for a variety of purposes, for example, remembering your preferences on a website (your language choice or your user name on a particular website).
First and Third-Party cookies
This refers to the website placing the cookie. First party cookies are cookies set by the website you are visiting. Third party cookies are set by another website; the website you are visiting may have advertising on the page and this other website will be able to set a cookie on your computer. Third party cookies on the main web browsers allow third party cookies by default.
Changing the settings on your browsers can prevent this.
We will only record or share third party cookies where we have your consent to do so. For more information about how we manage your personal data, see our privacy notice.
Exceptions
There are some exemptions to the above where it is essential for a website to store information on your computer, for example, to provide a service to you that you have requested.
Cookies and Law
Data Protection Laws (the UK GDPR and Data Protection Act 2018) demand that you, as a website user, are given the opportunity to understand how cookies are used on our websites and consent to cookies being stored on your computer (laptop/mobile/tablet).
How do we use cookies?
We use cookies for the following purposes:
• Enhancing your shopping experience by saving time (e.g. previously viewed products, items saved in cart)
• Understanding customers’ needs and preferences
• Acknowledging the regional predilection of our clients
• Planning our campaigns (sales, free delivery day etc.)
• Analysing the efficiency of our services
We do not use cookies in order to identify you, but the personal data included as part of cookies may lead to such identification.
For registered users, cookies will also play a role in marketing, meaning we will be able to offer you specific product recommendations and a more tailored user experience when using our website.
The role of cookies is beneficial, making your interaction with frequently-visited sites smoother with no extra effort on your part. Without cookies, online shopping would be much harder and the website will become less interactive with the cookie option turned off.
In order to use cookies, we therefore always ask for your consent, which must be freely given, specific, informed and unambiguous. If, at any point, you believe any of these conditions is unfulfilled, please contact us immediately.
Also, please note you have the right to withdraw consent at any moment and therefore change the settings of your cookies. However, please note that deleting our cookies or disabling our future cookies means that you may not be able to access certain areas or features of the Website and will not be able to make a purchase from our site.
Monitor the use of our website
We put a session cookie on your computer for the duration of your visit to our site. It stores data about the browser you are using and information you have entered for our website to function correctly and to deliver you the best service. This cookie is deleted when you leave our website.
We track what you do on our website to improve your experience and for functionality purposes.
Collect trend data
We also use cookies to collect trend data, which we analyse to help us improve how our site works. This trend data includes how visitors find our site and how they move around our site.
Track our marketing
We also use cookies to identify whether you have visited our site in response to one of our email newsletters or other online campaigns. This enables us to improve our email messages and send you more relevant information. To opt out of email marketing click on the unsubscribe link which appears at the bottom of all our emails or see our privacy notice for more information about how you can manage your personal data.
We also use cookies for remarketing purposes, for example, once you have been on our website and then you visit another website which has Google adverts, you may see an advert to remind you of our products and services.
To work with other selected organisations
We have partners who have referred clients and in using cookies, we track referred sales so we can compensate our partners accordingly; We also enter into agreements with commercial partners whose websites may be co-branded or framed by us and which you may visit directly through our website. These websites are not subject to our privacy policy. Please read the privacy policy of such other websites.
Use of Klaviyo
Klaviyo is a third party that we rely on for Business Intelligence purposes, in order to analyse your activity and preferences on the website, in the way described above.
Use of Google Analytics
We use Google Analytics on our website. How Google uses the data when you use our website may be found here: https://policies.google.com/technologies/partner-sites.
You may disable the Google Analytics function by means of a browser add- on to ensure the prevention of the sending of any analytical information to Google.
How to change your cookie settings
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout
How to delete cookies from your device
To remove cookies from your computer, follow the steps in this section.
The following external links will explain how to manage cookies for the most common browsers:
1. Cookie Settings in Microsoft Edge
2. Cookie Settings in Google Chrome
3. Cookie Settings in Firefox
4. Cookie Settings in Safari